Association of Equipment Manufacturers

AEM Headquarters Renovation

Bluewater Studio had been chosen to work with the Kahler Slater Environmental Branding design team to create an exciting branded experience for visitors, members and employees at the Association of Equipment Manufacturers (AEM) in Milwaukee.

The project features a full scale mocked up crane truss reproduction to provide ambiance and “heft” in the conference room, along with three-story gradient supergraphics on exterior windows that provide a visual representation on AEM. Additional iconography, graphics, and high end lighted showcases highlight member’s products and clearly define what this organization is all about. WE BUILD MOMENTUM.