Little Caesars Arena

A New Venue to Engage Fans & Build Brands

Consumers today expect and demand instant access to information and a 360-degree experience with preferred brands in appropriate settings. The Little Caesars Arena opened its doors in 2017 as the new home of the Detroit Red Wings and the Detroit Pistons, providing a unique opportunity for sponsors to connect with sports-minded, action-oriented consumers of all ages in the Detroit area.

The capacity, activities and location offered by this arena support creative brand building onsite and via digital marketing channels while amplifying fans’ experience of sponsoring brands on several different levels. All of this not only heightens awareness, it also makes the event, sponsors and their messages more compelling and more memorable.

Working with Infinite Scale Design, Olympia Entertainment and several well-known brands, our team created a variety of innovative, immersive and high-tech activation experiences located throughout the stadium. This is, without doubt one of the premier venues for sports, entertainment and brand building in the Midwest.




Project Scope of Work

• Project Management
• Content Development
• Detail Design
• Budgeting
• Interactive Design & Development
• Media Technology & Design
• Fabrication
• Installation


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